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Posts Tagged ‘lala

The Yuppies Return

Posted by: Aadisht on: April 21, 2009

I am in grave danger of becoming as obsessed about my hippie-yuppie-lala theory as much as Skimpy is about his studs-and-fighters theory. But there’s now a new Madhavan/ Vidya Balan Airtel ad, and considering the original set of ads was one of the original inspirations for the theory, I can’t resist. Especially considering the new ad unleashes [...]

Dilli-6 and Hippie Saturation

Posted by: Aadisht on: April 19, 2009

Remember my post from last year about how there are no yuppies shown in Indian television or blockbuster movies? Any character you come across in them is either a member of a lala business family or does something quirky/ outlandish – hippie, in other words – like being a cartoonist or a supermodel or a [...]

Why is there no Yuppie Programming?

Posted by: Aadisht on: October 15, 2008

So what is it about TV that inspired me to write arbit posts defining lalas, yuppies and hippies? Well, it’s like this. Ever since I started watching TV about four months ago (when I moved in with relatives in Mumbai), I’ve realised this about it – all Indian TV (fiction) programming is centred around lalas [...]

The Rich Are Not Like Each Other

Posted by: Aadisht on: October 14, 2008

There are three kinds of rich people in India. Lalas, yuppies and hippies. If you’re a rich person in India you pretty much fall into one of these three stereotypes unless you’re a rich hermit or something. By the way, this division is based on behaviour rather than actual net worth or occupation. So even [...]



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