Know Your Consumer
24 September 2008 - 4:09pm — admin
This is a book review of Rama Bijapurkar's >We Are Like This Only, a book on marketing and consumer behaviour in India.
It was published in the July 2008 issue of Pragati (PDF, 4.43 MB).
A slightly edited version is attached here.
| Attachment | Size |
|---|---|
| Pragati - Know Your Customer - Edited.pdf | 23.14 KB |
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