I am in grave danger of becoming as obsessed about my hippie-yuppie-lala theory as much as Skimpy is about his studs-and-fighters theory. But there’s now a new Madhavan/ Vidya Balan Airtel ad, and considering the original set of ads was one of the original inspirations for the theory, I can’t resist. Especially considering the new ad unleashes yuppieness far more than the original set did. It’s not on YouTube yet, but the Airtel website has a low-res flash version – click the My Airtel My Offer link. I’m thrilled about this – there had been no yuppie ads by Airtel for almost a year – only ones featuring Kareena Kapoor and Saif Ali Khan as themselves, therefore hippies.
In addition to all the yuppieness that was there earlier – the contemporary furniture and the clean haircuts – Vidya Balan is reading a pink newspaper (I can’t make out if it’s the Economic Times or Business Standard), and talking about slowdowns and cutbacks. As we know, hippies inhabit a non-cash economy and lalas inhabit a black-money economy, so slowdowns and cutbacks hardly register.
The new ad also raises a question – if yuppies are back on advertising, does it indicate that the recession is drawing to a close?
Devangshu Datta of Business Standard has a theory that RK Laxman notices the state of the stock market only when valuations are so unrealistic that the market can’t get any higher or lower. So whenever there’s a Common Man cartoon that has a punchline about the stock market, it means that it’s hit a peak or a valley and has to change direction – that’s when you buy or sell. Leading on from this, I naturally want to know if a similar pattern exists with advertising. Do ads that mention a recession get aired only when the recession is about to change course? Are they as exact as the Common Man, or do they lead or lag the actual turning point by some amount of time? Or is it just completely random? I appeal to the current batch of MBA students to run the regression analysis as a term paper.
Remember my post from last year about how there are no yuppies shown in Indian television or blockbuster movies? Any character you come across in them is either a member of a lala business family or does something quirky/ outlandish – hippie, in other words – like being a cartoonist or a supermodel or a musician. But people who work the nine-to-five – or actually, in the Indian pre-recession context, ten-to-eight – shift usually get no love, except in low-budget low-viewership multiplex movies. There are no IT engineers. There are no bankers. There aren’t even accountants.
Back then, while I observed the phenomenon, I didn’t bother to explain it. Earlier this year, I saw Dilli-6 and to my great delight, Rakeysh Omprakash Mehra and team have come up with an explanation1. It was actually referenced by Baradwaj Rangan with some irritation when he reviewed the movie:
When Bittu remarks that she wants to become Indian Idol because that’s the only out for an “ordinary middle-class ladki” like her to make the transition from a nobody to a somebody, the line grates – a sweetly personal dream is inflated into a thudding aspirational reality for a certain segment of society.
I didn’t find it that ham-handed. In fact I’m overjoyed that Bittu is used as an example of why the aspirational stuff shown in movies is stuff like being a singer or supermodel rather than having a comfortable corporate existence (which going by the mad rush for engineering college admissions, seems to be the actual norm in India).
The thing about a hippie career track is that it’s mostly all-or-nothing. There’s only room for about a dozen or so superstars in every hippie field, while the rest become obscure strugglers. You can make it to the Indian cricket team and ride endorsements to your old age, or get stuck in low-paying Ranji cricket or ICL. If you’re a Bollywood superstar, you will have a bungalow in Bandra. If you’re a minor actor you have a shared 1 BHK in Lokhandwala. If you’re a struggler, you live in a chawl in Dadar. The rewards fall off drastically compared to the yuppie world where even if you’re not a hugely successful yuppie, you just end up putting a smaller apartment or one which is a further commute away.
But if you’re aspiring to be a successful yuppie is that to get there you have to take a bunch of small steps. First you pass out of school with reasonably good marks. Then you do reasonably well in college. Then you get a reasonably well paying job, and keep changing jobs until finally you have credit card, car, and contemporary kitchen. The beauty of the yuppie career track is that by and large you can’t ever get thrown out of the game. If you don’t do all that well in school, you go to a shitty college but you can still work like bonkers and get a decent job, though it becomes harder. But you still have to complete the sequence of moves one way or the other.
So the insight that comes from Dilli-6 is that the hippie career track becomes the default aspirational choice for lala kids when their parents block any of the small steps on the yuppie track – whether it’s a Bachelors, further education, or work. If the yuppie path is being completely blocked off, you might as well take the massive risks of the hippie path – and so you’ll dream of becoming an Indian Idol or a fashion designer.
The whole thing reminds me of Chapter 3 of Freakonomics, about how drug dealers live with their mothers. Drug dealing is also a hippie profession where most of the people lower down the chain get no money out of it, are at high risk of being shot or arrested, and have to live with their mothers. The people right at the top of the gang live opulent lifestyles. But if you’re mired in American inner-city poverty, you’re probably not getting any other job, so you take up the horrific lifestyle of a low-level dealer in the hope that someday you might strike the jackpot at the top of the gang.
1: It isn’t necessarily a correct explanation. But at least someone in mainstream Bollywood is finally addressing the issue. Hopefully more people will follow with other explanations.
He has been out of Delhi so long that he has forgotten what weddings there are like. So when the invitation card says 7 pm, he arrives at 7.30. Once there, he discovers that the bride and groom and their relatives are nowhere to be found. He is the only guest over there, apart from one slightly chubby girl who is standing outside and talking on her cellphone. He has a vague suspicion that he has seen the same girl at every wedding he has ever been to, and that she is not actually a guest but a prop that all caterers carry along. Effectively, he is the only person there.
On the bright side of things, this means that Kitty Auntyji is not around. And the catering staff is on time and they are serving tandoori mushrooms and paneer tikkas.
He is slightly outraged. He has shaved on a weekend, put on uncomfortable shoes and ironed a dress shirt, and for all this effort, landed up at an empty banquet hall. It isn’t fair. So he grabs the tikkas from the passing waiters and broods.
When he used to be in Bangalore and go to his friends’ weddings there, Dig weddings would start promptly and end as promptly so that all the guests could move on to lunch. TamBram weddings would also start promptly though they would do this six hours earlier and end with breakfast instead. And moreover they did not impose these ridiculous dress requirements. He used to go in jeans, t-shirt, and stubble, and nobody bothered. He wonders what it is about Delhi weddings that encourages this tardiness.
He suddenly realises that he has already found the answer – in Bangalore, weddings are centred around breakfast or lunch, which cannot be put off. In Delhi, weddings and receptions are held at night, and dinner can be put off to midnight or even further as long as the guests are fed enough snacks uptil then so that they don’t revolt and march off. But this has started a vicious cycle of later and later dinners, and in turn has led to guests and organisers coming later and later. Now it is impossible for any wedding in Delhi to start on time. The snacks which seemed like such a good idea thirty years ago have led to the collapse of punctuality.
It is all the fault of the paneer tikkas that he is standing here out in the cold with nobody talk to. He reflects gloomily on this. And then, because he can’t help it, he has another one.
Did Kanchan Gupta even bother to visit the facebook group before he wrote this?
Does Kanchan Gupta seriously think that the Coalition of Loose etc. Women is actually promoting alcoholism and promiscuity or does he suffer from sarcasm deficiency?
Does Kanchan Gupta even know that something called sarcasm exists?
Then, there was Sagarika Ghose’s editorial in the Hindustan Times (linking to IBN site ‘cos the HT site is throwing errors). After spending a considerable amount of time trying to extract meaning from her ramble, I have concluded that she is accusing the Pink Chaddi Campaign of being frivolous,
Which is why the battle for freedom and the battle for progress must be a sensible and a rational one; it can’t be a trivial battle where we fling coloured underwear at maniacs.
the modern youth of today of flaunting their modernity and youth,
Maybe India’s young instead of trying to be like characters from Sex In The City, should try to emulate Sarojini Naidu and Jawaharlal Nehru. While the ghastly cultural hoodlums must be dealt with sternly by the law and handed out exemplary and speedy punishment, the lifestyle norms we choose, especially in public places, must be attuned somewhat at least to our surroundings.
and for good measure, suggests that everyone follow in the footsteps of the elites of the 1950s.
We must learn from the Nehruvians of the 40s and 50s who were incredibly westernised, but deeply rooted; many of whom were rich but lived modest tasteful lives. They drank, they smoked and they romanced, yet they were discreet and embodied a tradition of Indian elitism that was rooted in both excellence as well as tradition.
I suppose that as the senior editor of a channel which has popularised the SMS poll as a form of discourse, and maniacs screaming at each other as a form of debate, Sagarika Ghose is well placed to comment on the frivolity or triviality of a particular exercise.
As far as the point about flaunting modernity or being discreet is concerned, I think it’s a remarkable idea and should be followed to the hilt. If you are fortunate enough to have liberal parents, or rich enough to own your own farmhouse where your servants can tend to all your guests, you can enjoy your drink. If you’re merely aspiring middle class and need to go to public spaces for your leisure – you know, like most of Sagarika Ghose’s viewers – you should just suppress your urges or you might spark off a revolution. (Note: Ravikiran has plaigarised my blogpost and backdated it. Cheater!)
Anyway, to ward off painful arguments in the comments, let me also say:
The dichotomy of alcoholism-promiscuity / sobriety-traditionalism was started not by the Pink Chaddiers, but by the Ram Sene. In that case, if people respond to it by saying that they’d pick being drunk, promiscuous and ridiculous to being suppressed and not allowed to exercise their freedom, that’s entirely justified.
Yes, the Pink Chaddi Campaign is frivolous. So? Indian public protests are usually trivial and accomplish nothing. At least this one was amusing and creative, which got it much more footage and participation than it would have otherwise. And who’s to say that it won’t be the platform for something much more productive some time down the line? A collection of passionate people has its own value.
In case you plan to use the “how would you feel if it was your sister!” argument, please note that a) I don’t have a sister, b) what my hypothetical sister does on her time is not your concern, c) what my hypothetical sister does on her time is not my concern, either.
So after the Shri Ram Sene ran amuck in Mangalore, some other people have decided to stand up either against idiots who think culture gives them a free pass to beat up people, or for people who just want to get on with life and be affectionate without being beaten up. So here’s a quick list:
“The party has decided to oppose fundamentalist and communal elements that indulge in moral policing and don’t allow the youth to celebrate the day of red roses,” said Delhi NPP chief Sanjoy Sachdev.
Apart from issuing ‘beat on sight’ orders, the NPP has also sought police help in protecting those who want to celebrate Valentine’s Day. “If red chillies and pepper fail to scare away the obstructers, our activists will resort to judo and karate tactics,” said Sachdeva, the self-appointed patron saint of lovers. “And this will continue till police arrest the trouble makers,” he added.
Who’s going to police the moral police? The National Panthers, that’s who!
Hari the Kid would like this to become a pan-India thing, and proposes to start off in Bangalore. If you wish to assist, please let him know.
If you are non-violent, then there’s this: Stand Up to Moral Policing, which wants help and volunteers for a peaceful protest march in Delhi. Unfortunately, there doesn’t seem to be any idea beyond a protest march, but hopefully that will just be a start.
One last TV/ pop-sociology post, and then I’m done with the topic for a long, long time.
So lala-yuppie-hippie is one framework of classification which separates different shows on TV. But then there are shows which are 100% hippie. And then they sub-classify their characters using some different framework. For example Mind Your Language and it’s Indian ripoff Zabaan Sambhal Ke differentiated characters using national/ regional stereotypes.
These days my cousin and aunt fight over the remote. This is because my aunt wants to watch the aforementioned Radha ki Betiyaan yada yada while my cousin wants to watch Miley Jab Hum Tum, which is Both are on at the same time. What follows is an attempt to use words to describe the unspeakable horror of Miley Jab Hum Tum.
The unspeakable horror arises because the six main characters (three guys and three girls, of course) are built around stereotypes. This in itself is not a bad thing, but:
There is zilch character development beyond the stereotypes
The stereotypes are incredibly old and boring.
There are two different stereotype frameworks which have been used. The characters are students in college and are doing the incredibly hippie course Media Studies. (Must… resist… temptation… to sidetrack into the fascinating recursion of characters on television studying about television.)
So the three male leads have been stereotyped into playboy-nerd-dweeb.Playboy-nerd-dweeb was of course a wonderfully fresh and useful classification back in a) the 1960s b) America, when Archie Comics was at its peak. Considering that this classification doesn’t really exist in India, and that even in America teen demographics have split into goths, emos, geeks, and suchlike, why is it being used on Indian television?
The framework stereotypes used for the female leads are as stale, but at least the framework used here is Indian and not quite as old. The female leads have been split into rich bitch, behenji-turned-mod, and behenji. The rich bitch spends all her time trying to humiliate the behenji and behenji-turned-mod, who are sisters from Morena. (By the way, the Wikipedia entry on Morena is a hilarious rant on Tomar victimhood and the wickedness of Jats. In case it’s brought to a Neutral POV by the time you’re reading this, here’s the permalink to the current revision).
But yeah. So the entire premise of the serial is that people from small towns are uncool, people who’re interested in studies can’t dance, people who dance aren’t interested in studies, and that being an idiot is funny. This could of course have worked back in the 1980s, but the stereotypes are so old by now that there’s nothing left to do with them. Naturally, this makes the serial excellent junk/ comfort food for the brain.
Right, people, that closes my pontifications about TV, pseudosociological classifcations, and the like. We now return to our regular arbit fundaes.
So what is it about TV that inspired me to write arbit posts defining lalas, yuppies and hippies? Well, it’s like this. Ever since I started watching TV about four months ago (when I moved in with relatives in Mumbai), I’ve realised this about it – all Indian TV (fiction) programming is centred around lalas and hippies. But never yuppies. As far as the people who make Indian TV serials are concerned, yuppies don’t exist.
Now soap operas of the K variety are of course dominated by lalas. From what little I’ve seen of them (fortunately, my relatives in Mumbai are not devotees) they’re centred around gigantic business joint families where everyone is scheming against each other, often for control of the business. Very lala, really. Even when said soap operas are not of the Balaji K-variety, they tend to involve ginormous lala families.
My cousin watched two soap operas earlier in the year. One involved a female who was dark skinned, so she was married off to a spastic guy. As in, literally spastic. I am not making this up. But the spastic guy belonged to a giant lala family and his sister-in-law schemed against this dark-complexioned chick. So full lala fundaes again.
The other soap opera was halfway between hippie and lala. Like I said, these things are intersecting stereotypes on a Venn Diagram rather than properly mutually-exclusive-collective-exhaustive categories. So anyway this one is about a star kid who’s being launched by his bigger movie star (or maybe director or producer) dad. Now being a movie star is as hippie as it gets, but if you’re being launched by your dad than lala fundaes come into play again.
The point is that in all of this, yuppies are missing.
Cut to now. My aunt’s favourite thing on TV these days is this thing on NDTV Imagine called Radha ki Betiyaan Kuchh Kar Ke Dikhayengeen. It regularly scales new heights of hippieness. It’s about this woman from Meerut who packs up and brings her daughters to Mumbai so that they can be successful in life.
What’s amazing is the path to success these daughters take. The accepted path to success is the yuppie one – become an engineer, then become an MBA, then become a finance professional, and pay off your EMIs for the next thirty years. You would think that these daughters would follow it too. But no! The oldest one gets a job at a fashion design house, which is the borderline between hippie and yuppie. But then she quits to enter a dance contest, and abandons all pretensions of yuppieness. And in fact this goes on throughout the show. The three daughters and their mother perpetually have to raise money for some reason or the other. It’s like watching a Sunday morning kids movie every night at primetime. And instead of doing it the yuppie way and becoming management consultants, they do it buy selling songs they’ve written, taking part in dance contests, and providing Hindi tuitions. Something involving Excel, or even maths done with pencil and paper never crosses their minds. It’s amazing.
Then there’s the stuff my cousin watches. There is first this show on Star One about doctors who seem to spend all their time singing and dancing rather than taking care of patients. So you have singing dancing doctors who never worry about the price of bhindi, or how much rent they’re paying. Come to think of it, they don’t seem to have homes – they just sing and dance at hospital. The point is that yuppie concerns of day-to-day minutiae are given the go-by.
Now it would be okay if the total absence of yuppie characters was restricted to television. But it exists in movies also. There are no yuppie characters in Bollywood either. Everyone in a Hindi movie is blissfully unconcerned about where the money is coming from. When will you ever see a Hindi movie character worrying about rent, or who’s going to clean the toilet? Let’s run through some of the movies in 2008:
Jaane Tu Ya Jaane Na: everyone is hippie or lala. Aditi wants to do a course in filmmaking. I mean, come on. How much more hippie can you get? The guy she gets engaged to has a family business and is lala. Her brother is hippiemax. Even Jai never gets around to being a yuppie. To all indications, his mother doesn’t ever bother about rent because she lives in an owned house – lalaness, again.
Drona and Love Story 2050: Ok, the characters in these don’t fit any stereotype, but it’s still yuppie exclusion.
Singh is Kinng: Farmer with a heart of gold becomes head of the Australian mafia. Hippie, hippie, hippie.
Kidnap: Rich daughter of gazillionaire? Lala.
You see my point, yes?
So in all of this, do yuppies get seen at all? Well, yes. But only in the ads, which most people just surf away from. Now, let’s look at this in detail. With YouTube examples!
Usually, the category with the maximum yuppieness is life insurance. Which makes sense. Lalas don’t need life insurance because they’re already rich and have enough assets to take care of their dependents. Or if they do buy life insurance, they’ll buy whatever their CA-moonlighting-as-insurance-agent will sell them, not on the basis of advertising. Hippies don’t make financial decisions and just leave it to their private banker or lala family’s accountant. So you have to pitch to yuppies, who actually live on a month-to-month basis and have to worry about this shit. So it makes sense to have yuppie-focused advertising.
For a long time, the HDFC Standard Life ad was the yuppiest in India:
Consider! It has a daughter buying her father a car, which is the antithesis of regular lala relationships. Buying their parents stuff is probably what every yuppie dreams of. Plus look at all the other yuppie indicators – personalised checkbook from a new age private bank, shirt and pants instead of salwar kameez or sari, hair let down instead of plaited. In fact HDFC Standard’s slogan – Sar Utha Ke Jiyo – is the sort of thing that resonates more with yuppies than anybody else.
So yes. For a very long time, nothing could beat HDFC Standard Life in the yuppieness stakes. And then Airtel unleashed Madhavan and Vidya Balan. First, they established the young and urban part by showing them at an apartment building’s lift:
Having established yuppieness, they then set out to reinforce it:
Once again, we have the yuppie aspiration of giving money to parents instead of the other way around. Plus, check out the furniture. It screams yuppie. But in case you had any doubts at all, the next ad in the series set out to bury them once and for all:
Now prepaid recharges may not seem very yuppie. After all good yuppies have postpaid corporate connections. But set that aside for a while. And look at everything else in the ad. You have Vidya Balan telling Madhavan to make salad and do the household chores. This is the pinnacle of yuppieness. Hippies have domestic help to do the household chores. As for lala families, the woman telling the man to do stuff around the house is an exercise in futility.
But anyway. So there are yuppie characters in ads. But even this is in a very small set of ads. Usually for services, especially the financial sort. FMCG ads are dominated by celebrity endorsements (i.e., hippies). So are laptop ads for some bizarre reason. Confectionary ads have fantasy characters, and Fevicol actually goes so far as to show poor people. And like I said, people mostly surf away from ads, so it doesn’t really count.
So clearly the situation is grim for us yuppies. We get no representation in popular culture, and now the financial crisis is making the real world dark and depressing too. Now, we can only hope that the recent spate of yuppie suicides will mean that Sainath will give us some love. But honestly, who wants that?
PS1: I realise I’m only looking at lalas, yuppies, and hippies and ignoring poor people. But that’s pretty much because there have been no poor people in movies or on TV since the 1980s. People who watched Dilwale Dulhaniya Le Jayenge and encouraged the secular trend in movies about hippie kids of lala parents, this is your fault.
PS2: Actually, even when there were poor people in the movies, they weren’t really poor. Even if they lived in chawls, rent never seemed to be a factor. Indian cinema and television is a fantasy world where everyone owns their house, no matter how poor or unemployed they are. (Insert subprime crisis/ NINJA mortgage/ Congressman Barney Frank joke here.)
PS3: Actually, there is one Hindi movie this year which has acknowledged the presence of yuppies. In fact it has covered all three stereotypes. But that will be discussed in the next post.
There are three kinds of rich people in India. Lalas, yuppies and hippies. If you’re a rich person in India you pretty much fall into one of these three stereotypes unless you’re a rich hermit or something. By the way, this division is based on behaviour rather than actual net worth or occupation. So even poor or middle class people who feel rich and act that way fall into these categories. With that settled lets define them.
So lalas are basically the people who run family business or their family members. Their source of income is pretty much selling whatever the family business makes or doing real estate deals. To handle their finances they employ an accountant. To handle their homes they have domestic servants who are trained by the women of the house and who generally stay with the family in a lifetime employment situation. And the homes themselves have been in the family for years or purchased with a heavy black money component.
Then you have yuppies. These are basically the people whose income is salary from third party organisations and capital gains (though the capital gains are only for advanced yuppies). For housing they either pay rent or housing loan EMIs. They also do their household chores themselves or in the best case have a very unreliable kaamwali bai who they don’t have the time to train. The mark of a yuppie is that she or he does his or her own finances including personally paying the credit card bills, going over bank statements and marking their investment portfolio to market. And typically their job involves any one of the following either as input or output:
So that leaves us with the hippies. The hippies are basically people who have neither family business nor salaried employment. They do stuff like fashion design or star in TV serials or movie direction or guided tours of Chandni Chowk or write books. This is stuff which doesn’t give a regular salary and which rarely involves Microsoft Office. The unsuccessful hippies are the ones who live with their lala families and whose day to day lives are handled by the lala family’s accountant and domestic servant. But the successful hippies like Arundhati Roy and Rakhi Sawant move out. Then they buy houses on EMI, employ a higher class of kaamwali bais, and have their personal finances looked after by private bankers.
Now of course there are boundary conditions. People who work in marketing and advertising draw salaries but basically have hippie occupations. So they are borderline hippie-yuppies. Then there are borderline lala-yuppies who handle new divisions of the family business. And all yuppies dream of being hippies and spending their days playing in a rock band instead of working the 9 to 7 grind. So these are not mutually exclusive categories but have some overlap and you can make a Venn Diagram of lala-yuppie-hippie.
But why am I talking about all this? Well mostly because I started watching TV back in July. That inspired me to come up with a blogpost, but before I can write that blogpost, I have to write this one with all the definitions. The main blogpost will come up soon. Till then, pip pip.
Indians’ faith in marriage reflects their faith in values, said Varma. “Marriage is an institution which is there to stay in any society. India needs to stand by the values. There is something called sanskar (values) and it is still alive in India though it may have been lost in the metropolises. All gods, at least in Hindu mythology, have consorts. Marriage is an ingrained concept in Indian philosophy,” he said.
I am appalled that this Macaulay-putra has insulted the religious sentiments of millions of Hindus. Has he forgotten all about Hanuman? Worse yet, is he trying to suggest that Hanuman is not a god?
Hanuman was the living embodiment of the power of Ram-Nam. He was an ideal selfless worker, a true Karma Yogi who worked desirelessly. He was a great devotee and an exceptional Brahmachari or celibate.
Hanuman possessed devotion, knowledge, spirit of selfless service, power of celibacy, and desirelessness. He never boasted of his bravery and intelligence.
And what about Ayyappa? Does his celibacy count for nothing either?
Manikanthan was in a fix, as he had no desire to get married, being a celibate by instinct, choice and desire. (Celibacy is supposed to grant tremendous power, both physical and spiritual). Yet the young lady had a valid point.
He struck a deal with her. A temple of his would come up soon where people would come to worship. Their pilgrimage would not be considered complete unless they also worshipped at a shrine to her. All his devotees would grant her the status and respect of a wife. If there ever was a year when a new devotee did not come to the temple at the Sabarimala hills, he would give up his vow of brahamcharya and marry her. She is going to have a long wait as the list of pilgrims only grows ever more unmanageable each year.
Since the god is both a renouncer as well as a celibate, women in the menstrual years are not allowed into the temple. This is a traditional courtesy given to a swami, and does not represent any bias or prejudice against women.
It is only in today’s pseudo-secular environment that Pavan K Varma can get away with insulting the basic aspects of Hindu mythology. Would he ever dare to insult Muslim or Christian religious figures in this way? Fortunately Hindus have the law on their side and can file a Section 295A case against him.
Over the past few years, Punjew men (axshully also Kayastha boyfriends of Punjew woomaans) have been fasting on Karva Chauth along with their wives and girlfriends. For some reason this is hailed as a triumph of women’s liberation and feminism.
This is bollocks. An equal sharing of foodlessness, dizziness and abstinence can hardly be considered a triumph of feminism. Wasn’t the whole point of feminism to make things better? All this does is spread the pain around more. If I was a paranoid maniac, I would suspect it was a sinister Allahabadi plot to make Punjew men week and feeble and incapable of rising up in glorious resistance. Wait, I am a paranoid maniac. Anyway.
The point is that true women’s liberation would involve nobody fasting and putting themselves through all that torture at all. If this was really a festival of louw, it would involve the couple going out and feeding each other rare delicacies. The idea would be to maximise pleasure, not pain.
Therefore, when the glorious Punjabi nation rises again, and throws off the cultural imperialism of the hated Allahbadis, Karva Chauth will be celebrated by the happy couple going out and feasting on a delicious infant platter for lunch. Instead of starving all day waiting for the moon to show up, Punjew couples will be eating babies through the day. Thus furthering three excellent causes: Saivite neo-Edwardianism, women’s liberation, and the continued growth of the Kansa Society.