I saw a TV commercial that enraged me. The first time I didn’t pay a great deal of attention.<\/p>\n
A little boy, a well-fed kid, is by himself and finds his shoelace his undone. He decides then and there to learn how to tie it by himself. The camera lingers on him, on his intense look of concentration. He experiments, draws diagrams in the mud. It goes on and on; it looks inspiring. Finally the punchline of the card comes up. I thought it was going to be for a breakfast cereal or a milk additive for your children.<\/p>\n
But then, besides his look of triumph you see a message for Surf Excel- “When kids set their mind on something, dirt gets in everywhere. So use Surf Excel to get dirt out of tough corners.” My jaw actually dropped. What was the message of this ad? That no matter what a kid’s learnings are, all that matters is that his clothes are clean? How crass, even cruel can you get?<\/p>\n
Am I missing out on something here? I’m still angry- was it meant to be funny? Millions of boys and girls in this country spend their childhood in a school system that discourages self-learning and creative thinking- while we lucky few can write blogposts. Let’s subordinate their creativity to washing powder while we’re at it. Surf Excel is owned by Hindustan Lever. Shame on it, and on its advertising agency.<\/p>\n","protected":false},"excerpt":{"rendered":"
I saw a TV commercial that enraged me. The first time I didn’t pay a great deal of attention. A little boy, a well-fed kid, is by himself and finds his shoelace his undone. He decides then and there to learn how to tie it by himself. The camera lingers on him, on his intense […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17,28,1],"tags":[],"class_list":["post-189","post","type-post","status-publish","format-standard","hentry","category-humour","category-photography","category-uncategorized"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7AOU2-33","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts\/189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/comments?post=189"}],"version-history":[{"count":0,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts\/189\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/media?parent=189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/categories?post=189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/tags?post=189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}