{"id":345,"date":"2007-06-22T07:35:34","date_gmt":"2007-06-22T02:05:34","guid":{"rendered":"http:\/\/www.wokay.in\/2007\/06\/22\/it-should-be-straight-enough-to-read\/"},"modified":"2007-06-22T07:35:34","modified_gmt":"2007-06-22T02:05:34","slug":"it-should-be-straight-enough-to-read","status":"publish","type":"post","link":"https:\/\/www.aadisht.net\/blog\/2007\/06\/22\/it-should-be-straight-enough-to-read\/","title":{"rendered":"It Should Be Straight Enough to Read"},"content":{"rendered":"<p>A month ago, Garuda&#8217;s mall escalators were advertising Levi&#8217;s straight jeans (they&#8217;ve switched to advertising Miss Lee Slim Jeans now). Anyhow the ads show a gay\/ lesbian couple (must&#8230; resist&#8230; temptation&#8230; to&#8230; say&#8230; &#8216;Not that there&#8217;s anything wrong with that.&#8217;) with the tagline &#8216;Not Everything is as Straight&#8217;.<\/p>\n<p>The trouble is that when it came to sticking the ads onto the escalator bottoms, Garuda Mall didn&#8217;t do it straight. Here, these photos explain. This is the down escalator:<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/aadisht\/584245644\/\" title=\"Photo Sharing\"><\/p>\n<p style=\"text-align: center\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/farm2.static.flickr.com\/1085\/584245644_8749d41a11.jpg?resize=375%2C500\" alt=\"Straight Jeans - The Down Escalator\" height=\"500\" width=\"375\" \/><\/p>\n<p><\/a><\/p>\n<p>See, you just stand on the escalator and look at the ad as you go down.<\/p>\n<p>But here&#8217;s the up escalator:<\/p>\n<p><a href=\"http:\/\/www.flickr.com\/photos\/aadisht\/584249122\/\" title=\"Photo Sharing\"><\/p>\n<p style=\"text-align: center\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/farm2.static.flickr.com\/1020\/584249122_d783e0c789.jpg?resize=375%2C500\" alt=\"Straight Jeans - The Up Escalator\" height=\"500\" width=\"375\" \/><\/p>\n<p><\/a><\/p>\n<p>See, you&#8217;re turned <em>away<\/em> from the ad. The only way to see it is if you&#8217;re traveling on the escalator backwards. And even then you end up reading it from bottom to top.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A month ago, Garuda&#8217;s mall escalators were advertising Levi&#8217;s straight jeans (they&#8217;ve switched to advertising Miss Lee Slim Jeans now). Anyhow the ads show a gay\/ lesbian couple (must&#8230; resist&#8230; temptation&#8230; to&#8230; say&#8230; &#8216;Not that there&#8217;s anything wrong with that.&#8217;) with the tagline &#8216;Not Everything is as Straight&#8217;. The trouble is that when it came [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[5,28],"tags":[],"class_list":["post-345","post","type-post","status-publish","format-standard","hentry","category-bangalore","category-photography"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7AOU2-5z","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts\/345","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/comments?post=345"}],"version-history":[{"count":0,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts\/345\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/media?parent=345"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/categories?post=345"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/tags?post=345"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}