{"id":379,"date":"2007-08-22T23:15:34","date_gmt":"2007-08-22T17:45:34","guid":{"rendered":"http:\/\/www.wokay.in\/2007\/08\/22\/running-out-of-metals-ii\/"},"modified":"2007-08-22T23:15:34","modified_gmt":"2007-08-22T17:45:34","slug":"running-out-of-metals-ii","status":"publish","type":"post","link":"https:\/\/www.aadisht.net\/blog\/2007\/08\/22\/running-out-of-metals-ii\/","title":{"rendered":"Running Out of Metals II"},"content":{"rendered":"<p>My post on <a href=\"http:\/\/www.wokay.in\/2007\/08\/21\/running-out-of-metals\/\">credit card brand dilution<\/a> left the question of what to call the next premium card once even Platinum has become mass market unanswered. Here are some options:<\/p>\n<ol>\n<li>Continue on the path of using rarer and rarer metals to represent greater exclusivity. Use rare earths like <a href=\"http:\/\/www.webelements.com\/webelements\/elements\/text\/Pr\/key.html\">Praseodynium<\/a> and <a href=\"http:\/\/www.webelements.com\/webelements\/elements\/text\/Yb\/key.html\">Ytterbium<\/a>. While conceptually pure, this strategy will generate names which are not well known and also difficult to pronounce. On the other hand, if the nuclear deal goes through, a Uranium or Plutonium card would have unmitigated brand value.<\/li>\n<li>Go the Mainland China way and use colours instead of metals &#8211; the by-invitation-only card in China is called Black.<\/li>\n<li>Use minerals that are not metals: Ruby, Garnet, Emerald and Diamond. Unfortunately, all of these have less perceived value than Platinum.<\/li>\n<li>Fictional metals. <a href=\"http:\/\/en.wikipedia.org\/wiki\/Adamantium_%28comics%29\">Adamantium<\/a>, <a href=\"http:\/\/www.technovelgy.com\/ct\/content.asp?Bnum=717\">Cavorite<\/a>, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Vibranium\">Vibranium<\/a>, and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Dilithium_%28Star_Trek%29\">Dilithium<\/a>. And for the card with no credit limit and boundless reward points: <a href=\"http:\/\/en.wikipedia.org\/wiki\/Kryptonite\">Kryptonite<\/a>. Need I say more?<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>My post on credit card brand dilution left the question of what to call the next premium card once even Platinum has become mass market unanswered. Here are some options: Continue on the path of using rarer and rarer metals to represent greater exclusivity. Use rare earths like Praseodynium and Ytterbium. While conceptually pure, this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,13],"tags":[],"class_list":["post-379","post","type-post","status-publish","format-standard","hentry","category-arbit-fundaes","category-finance"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p7AOU2-67","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts\/379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/comments?post=379"}],"version-history":[{"count":0,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/posts\/379\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/media?parent=379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/categories?post=379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aadisht.net\/blog\/wp-json\/wp\/v2\/tags?post=379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}