Posted by: Aadisht on: August 12, 2007
I have taken Wimpy’s advice and started listening to your breakfast show on my drive to work. While Vasanthi is not as awesome as Indigo’s Malavika, there is no denying that she is very good indeed. Listening to her in the morning helps a corporate ho like myself face the numbing reality of his life one day at a time.
Considering your promos advertise Vasanthi rather than the music, you seem to have realised that she adds substantially higher brand value than the Bollywood songs (which all other stations have anyway) or the traffic report (likewise). So I fail to see why you don’t give her more airtime.
I first have to sit through five minutes of ads. Then you play a promo pitching Sunshine Girl Vasanthi. Then, to my utter annoyance, instead of hearing Sunshine Girl Vasanthi, I hear Deedar De or something equally useless. Followed by another song on the same lines. After fifteen minutes of ads and songs I don’t want to hear, Vasanthi gives a two minute traffic update or contest, after which the cycle repeats itself.
For the love of FSM, end this madness. I want to hear Sunshine Girl Vasanthi, not Bollywood songs. Please. Give her more airtime. Instead of going straight to the songs, let her speak for a while. And also please stop playing songs that are more suitable for a party in Patiala than for a morning commute. If you do this you can rest assured that I will switch permanently from Cindu and The Big Breakfast.