I always knew HLL was evil, but I didn’t realise the scale and magnitude until this week. Their assault on dark skin with Fair and Lovely always attracted attention, but a much greater sin has passed out of the spotlight for years now. There is not a single variant of Bru that is not blended with chicory.
The shock! The horror! The utter desecration of the legacy of Baba Budan! For the past fifty years, HLL has been poisoning coffee with this filth! And supposedly this is to drive costs down so that the middle class can afford it. Bullshit. This is just a naked attempt by an irresponsible corporation to market adulterated beverages to the poor. If they truly cared about the middle class they would sell 100% coffee at low cost. It’s their social responsibility after all.
I think we need to file a PIL against HLL. Or anyone else who adulterates coffee with chicory. If the Supreme Court throws it out, we shall follow in the footsteps of theothernilu and burn effigies.