Many years ago, before the 🍆 emoji gave it a double meaning, the brinjal’s greatest nonculinary achievement was to be in the catchphrase of Meera Syal’s grandmother character in the BBC’s British Asian sketch comedy series, Goodness Gracious Me.
The sketches aren’t online, alas, so I’ll summarise quickly for anybody who hasn’t seen them. The grandma, in any situation where somebody is buying something – informs them smugly that she can make it at home for nothing. All she needs is an ingredient, another ingredient, and a small aubergine. The situations range from supermarket shopping to fine dining, to Masterchef, and eventually to a heart transplant.
I now propose that we honour this frugal grandma by using the term ‘small aubergining’ to describe a particular sort of shopping. That is, to spot some sort of clothes, jewellery, handicrafted accessories, or similar on an international website; to then roll your eyes at the first world prices, and finally, to take a screenshot or printout of the said product to your local tailor, jeweller, or carpenter and have them duplicate it at Indian prices – that is, practically nothing. Bonus points, or the term ‘advanced small aubergining,’ if you don’t even take it to a local craftsperson but do it yourself.
For example, a British lady is selling covers for A5 notebooks on etsy for $17.63 plus shipping. They are extremely nice covers, but my mind revolts at paying that much. So I small aubergined these covers by taking an old pair of jeans to a tailor in Hauz Khas market, who turned them into four covers for just 500 rupees. Like so:
Yes, the notebook sticks out a bit, and if the cover could have had a zip or button or other fastener it would have been even better, but I’m considering this an early prototype. The point is that I found a First World Solution on Etsy, and small aubergined my way into paying Third World Prices. It feels amazing.