The Campaign to Losen Standards

I am starting yet another NGO. This one is in response to people everywhere adding an extra ‘o’ to the word ‘lose’. So we have TOI editorials talking about India loosing the war on terror, blogposts talking about Ganguly being a looser, and news tickers flashing breaking news about investors who loose money on the stock markets.

This regrettable tendency is leading to an excess amount of ‘o’s in the English language, which may eventually overwhelm its carrying capacity. To bring the ecosystem back into balance, I propose that we start writing the actual ‘loose’ with only one ‘o’. So we would have lose jeans, lose women, losened monetary policy, and Nokia’s losening grip on the Indian handset market. People would go to gastro-enterologists complaining of lose motions.

I think it is time to unleash this idea. Or rather, to let it lose.

0 Responses to The Campaign to Losen Standards

  1. VK says:

    You seem to be loosing it.

  2. skimpy says:

    common aadisht
    you can do this

  3. Nandan says:

    Wonderful…let me know when you are ready to diversify into balancing its and it’s. Or generally messing up people’s mind by using them correctly.

  4. Nandan says:

    Minds, that is..

  5. Kunal says:

    Dude, you’re not getting the big picture. As the world moves over to American spelling for English words, all those “o”s dropped out of words like “labour” and “colour” have got to go somewhere. This is simply the Law of Conservation of “O”s at work.

  6. Aadisht says:


    eh? American spelling means there’s an insufficient amount of ‘u’s not ‘o’s. The depletion of the ‘u’ layer is a cause of great concern also but has nothing to do with the Law of Conservation of O.

  7. Kunal says:

    Wow, you’re right. Sorry, I promise not to comment very early in the morning anymore.

  8. Hawkeye says:

    Guilty as charged (several times over). Knowing this doesn’t help much. All an offender can do is try his best to reduce it. It will never go away.

  9. […] a comment to my blogpost about the founding of the Campaign to Losen Standards, Hawkeye writes: Guilty as charged (several times over). Knowing this doesn’t help much. All an […]

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