I am starting yet another NGO. This one is in response to people everywhere adding an extra ‘o’ to the word ‘lose’. So we have TOI editorials talking about India loosing the war on terror, blogposts talking about Ganguly being a looser, and news tickers flashing breaking news about investors who loose money on the stock markets.
This regrettable tendency is leading to an excess amount of ‘o’s in the English language, which may eventually overwhelm its carrying capacity. To bring the ecosystem back into balance, I propose that we start writing the actual ‘loose’ with only one ‘o’. So we would have lose jeans, lose women, losened monetary policy, and Nokia’s losening grip on the Indian handset market. People would go to gastro-enterologists complaining of lose motions.
I think it is time to unleash this idea. Or rather, to let it lose.